Build Strong Brand - steer it away from mainstream mediocrity.

Branding your business is one of the most important steps in building a business entity, be it clinic, travel portal, e-commerce, FMCG. Brand gives your business entity  a unique character, and establishes a differentiated personality in the market. Common branding mistakes such as not defining a clear brand guideline, which in turn neglects to give potential audience a first impression. Going to market as a new entity can be daunting, pay attention to these core principles of
to understand and define the opportunity.

Audit Marketplace :
Start the exercise by identifying who your competitors / brands are;
identify the right ones for comparison ( A/B ). Looking at a broad spectrum of competitors whose customer segment is vastly different than yours. And narrowing that segment too much can lead to excluding companies whose customer is essentially the same as yours.
Then review each competitor and identify their strengths and weaknesses.

Creative Decisions
It can be difficult to put a schedule to the creative process, setting deadlines will allow you to stay focused.
The creative process will allow to develop new ideas and giving the team freehand during this process is very important, but progressing on to the inventiveness in order to implement compelling ideas is equally significant.

Brand questionnaire
Give brand a personality and analyze through these engaging questions:
What problem are you solving?
What is the unique trait about service or product?
What would you never tell a potential customer about your company?

Help from unknown sources
Just be sure not to make final decisions and rely only on your own opinion. honest criticism, that’s exactly what you need, it could very well be an agency, a consultant with a different perspective.

Brand Manifesto -  steer it away from mainstream mediocrity.

Your brand declaration or philosophy and what it stands for and will create an emotional connection with your audience.
A clear brand strategy will help your brand align every communication, activity and interaction with the customer.

Creating a Strong Brand

Most persevering deservs Victory

consistency contributes to brand recognition, fuels customer loyalty.
An in-depth and strategic research and audit process is the foundation for all effective branding efforts.

Measure Your Brand

A brand needs to be monitored and measured on a consistent basis. Measuring internal and external performance. Building your brand takes significant time, research and resources.

Subscription
Brands will use subscriptions as a way to create direct relationships with the audience, expanding brand insights and exclusive offerings.
The subscription model can re frame the brand beyond the category, radically evolving the business model and profoundly altering how marketers activate communication on product development cycle, distribution, and go-to-market cues.

Effective marketing strategy to help capture audiences attention, generate interest, propagate desire and promote effective actions ?

Talk to our Creative Technologist today to to achieve great results for your brand