creative ecosystem

Branding your business is one of the most important steps in building a business entity, be it clinic, travel portal, e-commerce, FMCG. Brand gives your business entity  a unique character, and establishes a differentiated personality in the market. Common branding mistakes such as not defining a clear brand guideline, which in turn neglects to give potential audience a first impression. Going to market as a new entity can be daunting, pay attention to these core principles of to understand and define the opportunity. Audit Marketplace : Start the exercise by identifying who your competitors / brands are; identify the right ones for comparison ( A/B ). Looking at a broad spectrum of competitors whose customer segment is vastly different than yours. And narrowing that segment too much can lead to excluding companies whose customer is essentially the same as yours. Then review each competitor and identify their strengths and weaknesses. Creative Decisions It can be diffi...

Mass marketing through social communication is no longer sufficient. Brands relevance that gained by  aligning focused offerings to specific and individualized consumer needs.today's consumers demand it, consumers are in revolt, demanding brands and premium services to supply solutions to their specific and individualized preference and requirements. Effective Marketing with an exclusive solution that fulfills a specific consumer preference is need of the hour. Fifty percent of loyal consumers say they disengage with brands due to irrelevant content, while 60 percent of marketing messages continue to be deployed with generic content and unfocused recipient preferences. There's a functional way to combat this problem and re-engage marketing outreach by engaging a " precision marketing " entity. Facts on customer acquisition, retention or reactivation. Use in-house data, collect data through various touch points. Extract insightful data Compare and contrast tes...

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