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Organizational Success Starts With An Integrated Customer Experience Strategy Organisations / Brands worldwide are investing a great deal of efforts, time and budget into optimising their customer experience . Customer interaction with a business now involves various touch-points in eco-system thrives on Digital Era, hence Customer experience is an emotional concept. The best way to integrate fruitful customer experience into every facet of the Local Business / Brand 's day-to-day operations, business entities should have a strategy with following points, (i) Define customer experience (ii) Map the customer journey (iii) Connect the journey with the experience It is important to define customer experience in measurable terms – as a composite of different variables ( touch points ) that impact the Brand Strategy . These measurable targets should become a key part of the focus objectivity, such as customer retention. What sets brand apart
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