Be a Winner - Setting a WINNING Marketing Strategy Up for Local Business and Brand
“Your brand is what people say about you when you’re not in the room.”Well-defined, meaningful branding and product offerings drive customer retention, and create customer loyalty. Deep Understanding of industry’s marketing landscape and competition marketing strategy will help develop an effective plan that ensures brand maintains a presence on the same channels as brand's competitors – and adding a competitive edge to brand strategy.
Jeff Bezos (founder of Amazon)
Effective Brand Strategy; What These Mean for Businesses and Brands ?
product marketing and brand-level communication in the same old methodology of target audiences, pain points, proof points, key messages. An effective 10 words brand story, or a long narrative about stretching and articulating the brand story while keeping it on brand strategy, whether in a tweet, on a website, or in a social media campaign.
a strong arsenal of tools, frameworks, and effective / measurable outreach that need to be applied to every business and brand.
- Identify the effective ways your brand offering/ product/ services solves unique pain point.
- Align marketing and sales teams around a common achievable growth goal
Marketing Drives Results With A Focus On Problems
- Find more agile ways to solve most pressing business problems.
- Achieving immense success in audience growth and content engagement.
1. Analyze the competition.
What do they do well? Where do they fall short? What don't they offer that you do? Where are their location / deliverables in comparison to you? Look for eco-system factors that will help you define your product niche.
2. Determine what sets you apart.
have an easy USP to hang your hat on.
3. If you have no differentiator (and many local business / brand don't), invent one.
don't be afraid to change the message as your business evolves.
4. Identify consumer pain points.
When all else fails, list the main frustrations of consumers in your industry and devise a USP
5. Offer a guarantee.
Again, focus on offering a cure for common customer frustrations.
6. Be specific and robust.
If you've got it, flaunt it.
7. Determine the profitability of your niche.
When people are asked why they chose Brand (Product) A over Brand (product) B they come up with all sorts of rationalisations. They give reasons based on the product’s tangible features. But there’s something else driving their decision. That something is the power of brand identity.
Subject Matter Experts ( SMEs ) are the new rainmakers in eco-system
As technology continues to expand and disrupt industries, companies and clients rely more and more on SMEs to educate, guide and advise. Whereas your client can get right information about your company’s products and services on website, they can’t figure out how your solution might fit their needs.
Subject Matter Experts ( SME ) provide a valuable resource to discuss industry trends, share best-practices, and delve into detailed user cycles and product evolution.
Talk to our Creative Technologist today to find out the emerging digital trend to achieve great results for your brand / business?